I work as a Principal Product Designer on enterprise platforms and complex systems, partnering with product and engineering leadership to shape strategy, simplify critical workflows, and deliver measurable business impact.

My work spans 0→1 platforms, large-scale redesigns, legacy modernisation, and high-stakes POCs that have influenced multi-million-dollar business decisions. I operate most effectively where design shapes product strategy and decision-making—not just execution.

Experience

🧠 Systems Thinking at Scale

I work on complex enterprise platforms by aligning UX strategy, system architecture, and long-term product vision across teams and domains.

🏗️ From Zero to Enterprise

I’ve led multiple 0→1 initiatives, defining experience foundations that scaled across products, teams, and multi-year roadmaps.

🚀 Business-Driven UX

My work has influenced product adoption, delivery velocity, and high-stakes commercial decisions, including initiatives tied to multi-million-dollar outcomes.

Projects

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GB Bank – Customer Servicing Platform

Led the transformation of a legacy banking system into a scalable, multi-module customer servicing platform. Defined system-level UX strategy, rebuilt critical servicing workflows, and established unified patterns and information architecture to simplify complex account operations for internal banking teams.

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Incentive Reporting + Data Hub (Healthcare / MedTech)

Led a multi-year redesign of an enterprise incentive reporting and data platform supporting medical field and sales-operations teams. Consolidated fragmented, system-heavy workflows into scalable modules, improving clarity, reliability, and speed across reporting, data review, and incentive processing.

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Insurance Claims Platform — Legacy Modernisation

Led a ground-up modernisation of a decades-old insurance claims platform spanning claim filing, processing, and review. Re-architected information structure and interaction models to reduce cognitive load and bring clarity to a highly rule-driven, operationally complex system.

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E-commerce Aggregator

Led the end-to-end design of a multi-channel commerce platform that unified sales, inventory, alerts, and performance data across marketplaces including Amazon, Shopify, and Square. Defined system architecture and decision-focused workflows that enabled store owners to monitor operations and act quickly across channels.

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High-Value POC (Multi-Million Dollar Deal)

Led a rapid, high-stakes proof-of-concept to support an enterprise sales pitch. Shaped the product vision, defined core experience flows, and framed a clear narrative that influenced executive decision-making and directly contributed to securing a multi-million-dollar contract.

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